Linking between website pages serves the following purposes:
1. Enhancing Behavioral Factors:
- When visitors navigate through internal links, their time spent on the website increases, and they explore more pages. This positively impacts their search engine ranking.
2. Boosting Relevance to Search Queries:
- The presence of links helps search robots understand the focus of the linked page, enhancing its relevance to specific search queries. This, in turn, contributes to higher rankings compared to similar pages.
3. Streamlining Site Navigation:
- Contextual and end-to-end links, along with breadcrumbs, facilitate quick navigation for visitors, helping them easily find the information they're looking for.
4. Expediting Indexing of New Pages:
- Search robots typically analyze a site's main page. If they discover links to specific pages, they subsequently explore and index those pages as well.