Website usability audit
Website usability means how easy it is for visitors to use. It's about making sure people can quickly find the information they want and easily order the product they need on a website.
increasing conversion and increasing sales
A usability audit allows you to identify what exactly prevents users from making a purchase on your site or taking other actions you need.
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Do you need a usability audit ?
You may need to order a website usability audit in the following cases:
Minimum sales
Starting a new website
Reaching a new target audience
Development of a website promotion strategy
Website traffic is high, but conversion is low
The costs of advertising and promotion in search do not pay off
Main stages of a website usability audit
- Stage 1
Website design analysis
The quality of the website design is assessed and its user perception is analyzed. - Stage 2
Content analysis
The quality of texts, diagrams, illustrations, photographs and other content posted on the site is checked. - Stage 3
Display UI
A study is being conducted to determine how correctly the website layout is displayed in different browsers, operating systems, and on different devices. - Stage 4
Structure
We examine how convenient the general structure of the site is for the average person to understand. - Stage 5
Navigation analysis
It checks how convenient it is to search the website by sections and by catalog, and how quickly you can find service information and contacts. - Stage 6
User functionality
Registration forms, search filters, online calculators and other site functionality are studied in order to identify errors.
Usability audit involving 15 assessors
- Studying the target audience
- Preparing questions
- Selection of performers
- Conducting an audit
- Data processing (videos and questionnaires)
- Report with errors and recommendations
- Trust Assessment
- Interface usability assessment
2200 CAD
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Usability audit involving 20 assessors
- Studying the target audience
- Preparing questions
- Selection of performers
- Conducting an audit
- Data processing (videos and questionnaires)
- Report with errors and recommendations
- Online order
- Comparison with competitors
- Trust Assessment
- Interface usability assessment
3100 CAD
Order now
According to our experience, reasons for refusals may include:
- large volumes of untargeted traffic on the client’s website;
- poorly designed sales pages;
- problems with displaying the site on smartphones.
When conducting a usability audit, the following parameters are necessarily checked:
- site loading speed;
- uniformity of the interface;
- absence of unnecessary and irritating elements;
- simplicity and clarity of the menu;
- availability of all necessary information about the company that
- owns the site;
- the ability to contact the company directly;
- Site search.
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GM service
We are business owners and advisors that offer consulting services to entrepreneurs. Working hands-on, we help to develop and implement effective strategies that increase business value, growth and profitability, to prepare for the future
We are business owners and advisors that offer consulting services to entrepreneurs. Working hands-on, we help to develop and implement effective strategies that increase business value, growth and profitability, to prepare for the future
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